Sitemap - 2023 - Software Synthesis

Why I Write

Claire Hughes Johnson: Scaling People

Artisans: Taste In Software

Stripe CRO Eileen O'Mara: Serving The Enterprise

Cloud GTM and Alliances

The rise of advocates in selling software

Software Market Genes

Risk Curves in Venture Capital

Ryan Lieber, Snowflake: selling in stealth, category creation and expansion

Talking expansion with Public.com GM International, Dann Bibas

Fintech bundles beget subscription revenue

Reducing data deficits as an AI startup

Integration Strategy

Constraints

A guide to embedded payments with Maximilian Lehmann, Senior Vice President @ Nium & Scout @ a16z

The perils of customer selection

Scaling talent through hypergrowth with Pierre Berlin, ex GM EMEA @ Figma

Pleo's PLG Journey with Haresh Bajaj (VP Product Growth)

Nexi, Satispay, Viva Wallet and the frontlines of the cash-to-card conversion

R&D leverage in software: Multi-product greatness to drive terminal FCF

Bob Noyce's Penetration Pricing As A Market-Creating Innovation: App & Infrastructure Cycles

Displacing Systems Of Record: Systems Of Action As A Wedge To Integrate And Surround

Reflections On The European Payments Landscape

Widening & narrowing moats in Fintech

JPM Chase: Paragon of Innovation and Migration

Emerging B2B Fintech Distribution Channels

Contraction as a means to retention

Pricing & Packaging In The AI Paradigm

Second-order effects of AI in Vertical SaaS

First Principles Of Product In The AI Age

Lindy Investing Principles

Cornered Resources in AI

The Right To Conquer Mid-Market

Corporate Development with Kento Kitano, Tide

The Expansion Playbook with Sarveen Chester

The Channel is a Chapter in the Book of Business Development

Consensus Trajectories

Refining the ICP with David Apple

TAM Mirages

Professional services beget high quality enterprise software revenues

Consumer GTM insights for B2B software

Segmentation and ICP: Merits of Focus

Investing in Partnerships: Distribution Capex

Revenue Quality: Product Suites in Fintech

Navigating Software Purchasing Psychology

Developing a Pricing Engine for SaaS Products