Software Synthesis is where I connect the dots on startup and company building strategy.

I’m Akash Bajwa, a Principal at Earlybird Venture Capital.

What You'll Find Here

Software Synthesis navigates:

  • Go-To-Market Excellence: Unpacking GTM strategies from leading operators

  • AI Strategy: Examining market structures, value capture and implications for software

  • SaaS Dynamics: Analysing software markets, business models and markers of business quality

  • Company Building Strategy: Insights on scaling from single-product to multi-product suites and growing the organisation

The Best Of Software Synthesis

Operator Insights

BizOps As The Connective Tissue In Startups: Bryan Chung

Design Partnership Masterclass: James Allgrove

A Product Marketing Masterclass with Superhuman's Alex Rodrigues

Claire Hughes Johnson: Scaling People

Ryan Lieber, Snowflake: selling in stealth, category creation and expansion

GTM

The Partnerships Handbook with Stefan Ross

Stripe CRO Eileen O'Mara: Serving The Enterprise

Consumer GTM insights for B2B software

Cloud GTM and Alliances

Mastering Solutions Engineering for Enterprise Sales with Zaki Bajwa, Snyk

Hiring Your First Sales Person: James Allgrove

AI

AI-Driven Software Upgrade Cycles

The Future Of Application Software

Open Questions About AI

Backcasting From Known AI Scaling Laws

AI SLAs

Software

Multi-Product In Pictures

Displacing Systems Of Record: Systems Of Action As A Wedge To Integrate And Surround

The Nuance Of Platformisation

The perils of customer selection

Constraints


Join a community of 5k+ founders, operators, and investors who read Software Synthesis every week.

Reach out at akash@earlybird.com to explore how we can collaborate.

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Synthesising startup strategy to help software companies grow.

People

Principal @ Earlybird Venture Capital, investing across Europe from inception onwards.