As per, you have some of the best research here :) Brex would have been another example to add, Rippling/Brex/Ramp are really front-runners here with the gravity of their initial products. The composability + aggregation hypothesis is interesting but I'm curious if buyers distinguish between features or products under a broader umbrella of a platform - especially if each SKU is priced independently.
Good stuff.
I covered the customer experience side of multi product in here with some primary research:
https://www.saasletter.com/p/platforms-vs-pure-plays
As per, you have some of the best research here :) Brex would have been another example to add, Rippling/Brex/Ramp are really front-runners here with the gravity of their initial products. The composability + aggregation hypothesis is interesting but I'm curious if buyers distinguish between features or products under a broader umbrella of a platform - especially if each SKU is priced independently.