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Great read! You’ve got to do the bottoms up price x quantity on who you think could be your buyer, not who the buyer is yesterday

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Absolutely! A founder should be able to perform that bottom-up analysis and derive a path to $100m in ARR. Jason Lemkin wrote a great post on this: https://www.saastr.com/tam-is-great-but-what-really-matters-is-that-you-believe-you-can-hit-100m-in-7-years/

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