Feb 8Liked by Akash Bajwa

Akash - Really good essay; thanks for sharing. Love the "R&D for GTM" angle.

In terms of "Channel," people throw that term around so loosely. We should get more specific that channel means 2 things: 1) Distribution point for your product AND 2) Point of sale.

For most SaaS Start-ups & Scale-ups, their "Channel strategy" does not clear the above hurdles. They should talk about their Ecosystem Strategy as a way to develop the market, amplify their brand, extend functionality and drive referrals. There's a ton of value in those activities that is separate and distinct from a "Channel" play.

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